Stories

Combining tech expertise with a festival-like atmosphere, TNW 2024 showcased cutting-edge technology and served as a dynamic platform for exchanging ideas and forming valuable connections.

Two weeks ago, I got the chance to spend time in Madrid for the NextGen Talent Program 2024. The program was organized by the ICOM Network, of which we are part of as TRIMM. But what exactly is ICOM?

Two weeks ago, I got the chance to spend time in Madrid for the NextGen Talent Program 2024. On Thursday, June 13th, it was finally time for the NIMA Marketing Day. With four of our colleagues, we attended this marketing festival in Utrecht. It was a day filled with inspiration, innovation, and indispensable insights.

In the fast-paced realm of digital marketing, change is the only constant. But when Google announced the impending end of third-party cookies in Chrome by the end of 2024, it sent shockwaves through the advertising industry.* This shift poses a significant challenge for B2B marketers relying on precise targeting and measurement. However, amidst the uncertainty lies an opportunity for innovation and adaptation.

In the fast-paced realm of digital marketing, change is the only constant. But when Google announced the impending end of third-party cookies in Chrome by the end of 2024, it sent shockwaves through the advertising industry.* This shift poses a significant challenge for B2B marketers relying on precise targeting and measurement. However, amidst the uncertainty lies an opportunity for innovation and adaptation.

Discover why a composable strategy is essential for manufacturing companies like TechMakers. Learn how flexibility, scalability, and innovation are key to navigating rapidly changing markets. Ready to future-proof your manufacturing ecosystem? Let's chat!

Since 1993, TRIMM has been at the forefront of new developments. As one of the first large agencies in the Netherlands we now add low-code to our crafts, by partnering with Mendix, recently acquired by Siemens.

TRIMM stands for more than 30 years of digital craftsmanship in digital. Strategy, tactics for application development, digital marketing, hosting & security, online events and design & branding.

Yes, here we go again! After a break of almost two years we can meet again physically on the trade show floor. Many B2B organizations are therefore opting for physical trade show participation again. This generally requires a large investment. But how do you make sure you get the maximum return from your trade show participation?

For many marketers, Universal Analytics is now the method for analyzing where visitor flows come from, how they move across a website and how a campaign is performing. Then, of course, the challenge is to optimize campaigns based on that data.