A Fool with a tool is still a fool
Where many people see AI as a goal, I see it as a tool, just like many other digital tools and resources. Define your problem, and then see if AI can assist with your solution. Michiel shares his findings about the Emerce B2B digital event.
Last Thursday, I, together with two colleagues, attended the Emerce B2B digital event. In this blog, I, Michiel Verheij, share my most remarkable findings.
The essential success factor - Change management
During the event, we attended presentations from various B2B companies and immediately recognized elements that coincided with our work within projects. A frequently discussed topic was the importance of organizational change in digital projects, which deserves significant attention. Change management is an essential success factor for a project or trajectory where the continuous involvement of top management is a critical prerequisite for success.
Know Your Customer and Sector the Shift
At TRIMM, we know how essential it is to thoroughly understand the sector and customers of our partners before starting a project. Mapping out buyer journeys and personas often forms the basis of our larger programs and projects. Huisman Equipment confirmed the importance of sector insight during their presentation. In this presentation, it was explicitly mentioned that having a feel for their sector or being willing to delve into it was an important aspect when choosing a partner. TRIMM initially focuses on the High-Tech & Manufacturing sectors and understands the developments, processes, and culture within these sectors. This allows you to get up to speed much faster in a project. A good understanding of your customer's world elevates the customer relationship and our joint performance to a higher level.
AI, a fool with a tool is still a fool
AI was also a focus at this event, as is currently the case online and offline. Despite the fact that AI developments are advancing rapidly, as they have been for a long time, I personally get rather irritated by all the AI hype. Similar to the Gartner Hype Cycle, short-term developments are often overestimated, and long-term developments are underestimated. During the event, it was clearly stated that AI is not a goal but a means. For me, this holds for all digital tools and resources. Define your problem and then see if AI can play a role in solving this issue. Another clear aspect was the emphasis on trying and testing now that you still can, as we are still at the beginning stages with many aspects, with emphasis on just starting.
Reinforced in our philosophy
Looking at the above points, we were reinforced in our philosophy that the human aspect is of fundamental importance in projects where digital forms a crucial element. The integration of human creativity, empathy, and context ensures that digital tools are utilized effectively and meaningfully.