Transforming Steel: Cloud-Based Revolution with Laser-Focused UX

Gaining a positive market distinction, introducing a tailored web-based ordering. How can a fusion of a great customer experience and new techniques lead to optimal results?

Conquering the European steelworking market.

As 247Tailorsteel embarks on its journey to dominate the European steel market, it recognizes the importance of scalability and an enhanced user experience. The company is increasing its position by expanding its production capabilities from two to seven factories and they’re not done. To achieve this ambitious goal several processes had to undergo a transformation to improve their scalability.

Working with a Windows application that had to be installed by (potential) customers to submit orders was a hurdle in delivering an excellent user experience. 247Tailorsteel sought a way to streamline the process in all (future) factories for expansion and synergy. The application needed to be scalable and work efficiently across all factories. This way, orders should automatically be produced and delivered to the right location quickly and accurately. Starting this process with laser cutting and bending, aiming to lead the processing market.

Coming from Sophia® an installable desktop application that was locked to a single operating system, it was clear that there were a few hurdles to take to scale up and streamline the ordering process, to make sure that 247Tailorsteel’s new factories could live up to their full potential.

The key to success was prioritizing the user experiences

247Tailorsteel realized that the best way to tackle these hurdles and scale up and streamline the ordering process was to move to the cloud. Making this move would mean easier scalability and an opportunity to elevate the customer experience at the same time.

To bring Sophia® to the cloud, 247Tailorsteel called upon the help of TRIMM. The teams of TRIMM and 247tailorsteel worked together seamlessly to create a new customer-centric online platform to fulfill the capabilities of the original application – and then some.

Users are now able to simply drop a 3D file into their browser and get to work, with real-time feedback when choosing materials and finishing options. Feasibility checks are now done on the fly with each change as opposed to after requesting a quote. All the clients’ choices are reflected in the form of an interactive 3D representation of their project, right there in the browser. The entire ordering process has been streamlined and sped up to allow clients to pick their desired delivery date and re-order with a few clicks. Ensuring that the entire process is now running at speeds that far exceed what the desktop application was capable of.

The ultimate benefit for users: a flawless experience

Placing orders is now effortless, due to automation and efficiency according to the way of working. Meaningful intensive collaboration emerged by working closely with the client, their clients, and stakeholders. Involving users and stakeholders in the design process led to high satisfaction. Moreover, they wholeheartedly embraced the new application because it simplified their lives and offered full control and visibility over their orders. The user experience remains paramount, preserving what works flawlessly while innovating where necessary.

247Tailorsteel’s journey showcases how optimizing the user experience is not just a benefit but a driving force behind achieving operational excellence.