Thetford

Online event for Thetford - from attendee registration to speaker instructions

Thetford is the world's leading supplier of mobile sanitary systems, cooking and cooling equipment, service doors and an extensive range of toilet care and maintenance products. They are active in many European countries as well as the US, Canada, China, and Australia. Thetford's product range includes products and accessories for touring caravans and campers, tents and boats. 

Thetford has a new innovative and revolutionary product called iNDUS. It is a complete smart sanitary system that offers campers more convenience, hygiene and freedom. iNDUS users can now camp off-grid for up to 7 days. TRIMM helped Thetford by organizing a digital press conference for iNDUS.

Specifications

• Digital solution: iNDUS Digital Press Event
• Technologies: TRIMM Online Event Platform, Eventbrite, LiveChat
• Client: Thetford

The Challenge

Thetford approached TRIMM with the challenge to transform the product launch of their new product, iNDUS, into a digital press conference for the European countries. It was very important for Thetford to launch their innovation in a successful event to make sure the attention of the market was grabbed.

The solution

This case included setting up the entire product launch. TRIMM provided a complete solution for all aspects of the event, from location and equipment set-up, to a live streaming platform, recordings, speaker instructions, rehearsals, promotional campaigns and attendee registration. It was also crucial to make sure that the attendees were able to interact with the speaker, so a live chat feature was integrated on the platform and the moderators were trained by TRIMM to effectively use the chat.

The result

The event was very successful!

• The number of journalists attending the event was higher than at previous offline product launches.
• Despite the large number of speakers and topics, the event ran like clockwork.