Smarter engagement, better results
Marketing automation isn’t just about efficiency—it’s about creating seamless, data-driven experiences that connect with customers at the right time and place. whether it’s automated email campaigns, personalized website interactions, or fully integrated digital buyer journeys, the right marketing automation strategy ensures engagement, efficiency, and measurable growth.
Van automatisering naar persoonlijke ervaringen en echte merkbetrokkenheid
What’s in it for you?
We help b2b organisations in high-tech and manufacturing leverage marketing automation to streamline processes, improve lead quality, and enhance customer experiences. our tailored solutions integrate seamlessly with salesforce account engagement, ensuring your marketing efforts are not just automated—but optimized.
Partnering with trimm means more than just implementing automation tools—we build strategic, scalable marketing ecosystems that drive measurable results.
Here’s how we help your organisation grow:
- Increase audience engagement – personalized, targeted campaigns strengthen your connection with prospects and customers, building long-term loyalty.
- Automate repetitive tasks – streamline workflows and eliminate manual marketing processes, freeing your team to focus on strategy and creativity.
- Maximize your marketing budget – with a data-driven approach, every campaign is optimized for roi, making your budget work smarter, not harder.
- A powerful growth engine – marketing automation is more than just a tool; it’s a key driver of sustainable business growth, keeping you ahead of the competition.
- Clear roi insights – track, measure, and analyze campaign performance in real time, ensuring continuous optimization and better decision-making.
- Stronger synergy between marketing and sales – aligning your marketing and sales processes leads to higher-quality leads and more effective sales conversations.
Integrating strategy, data, and automation
We believe in an integrated marketing approach—connecting automation with the broader digital ecosystem to create seamless customer experiences.
Our MA (hubspot/salesforce) account engagement specialists work alongside your team to build automation strategies that enhance every stage of the buyer journey. From lead nurturing and segmentation to crm integration and dynamic content, we ensure that every marketing action is backed by data, strategy, and real-time insights.
By automating key touchpoints across email, social media, landing pages, and search, customers receive personalized, relevant content exactly when they need it—without overwhelming them with generic messaging.
Every digital interaction generates valuable data. with marketing automation, every engagement is captured, analyzed, and used to refine customer journeys—giving your sales team a complete picture of every lead before the first conversation even begins.
By tracking engagement levels and automating lead scoring, only the most relevant, high-value prospects make it to the sales team. this ensures that sales efforts are focused on the leads most likely to convert.
Automating reporting, email follow-ups, and content distribution frees up valuable time. plus, smarter content reuse ensures that marketing teams can create once, deploy multiple times, making content a long-term asset rather than a one-off solution.
Constant performance monitoring ensures that campaigns can be adjusted in real time, based on data insights. this means smarter budget allocation, better customer targeting, and higher conversion rates.
With crm and marketing automation integration, sales teams get access to real-time lead insights, engagement history, and automated follow-ups, ensuring a smooth handover and faster deal closure.
What makes TRIMM different from other consultants?
If you are just getting started with transitioning or already have MA in place, there are some basic questions all organisations need to tackle when selecting a partner to support their journey. Below are the most common ones we have encountered.
How soon can I expect results after optimizing my salesforce account engagement?
Results depend on your starting point and goals, but most clients notice increased engagement and improved conversion rates within a few months of implementing our strategies.
What makes TRIMM different from other consultants?
TRIMM combines technical expertise with strategic marketing insight. with deep experience in b2b buyer journeys and salesforce account engagement, we don’t just automate—we build high-impact campaigns that deliver measurable business growth.
Is my business a good fit for your services?
If you’re a b2b organization looking to optimize marketing automation with salesforce account engagement, we can help. our approach is scalable, meaning we work with both small businesses and global enterprises, tailoring solutions to your specific needs.
What does working with trimm look like?
From the first conversation, we take a collaborative approach, working closely with your team to understand your challenges, goals, and existing marketing infrastructure. we offer full transparency throughout the process—from strategy and implementation to ongoing optimization.
Curious how TRIMM can help your organisation with marketing automation? Let’s explore how we can maximize the impact of salesforce account engagement for your business.
Contact peter vos at +31 (0)53 4800 480 or peter.vos@trimm.nl, or fill in the form below, and we’ll schedule a no-obligation introduction.
EXPLORE ALL OUR DIGITAL MARKETING SERVICES
Integrated Marketing
Integrated marketing is the strategic orchestration of multiple marketing channels to deliver a seamless, consistent brand experience across the entire customer journey. In the high-tech and manufacturing industries, where complex B2B sales cycles and technical decision-making are the norm, integrated marketing ensures that messaging remains aligned across digital commerce, account-based marketing, and industrial business intelligence. By combining AI-driven analytics, data-driven decision-making, and personalised omnichannel engagement, businesses can break down silos between sales, marketing, and customer service. The result? Higher lead conversion, stronger brand loyalty, and a frictionless customer experience that drives long-term business growth.
Branding & Experiences
Branding in the digital age is no longer just about logos and colour schemes—it’s about crafting a seamless, data-driven digital experience that resonates at every touchpoint. For high-tech and manufacturing industries, where B2B decision-making is complex and layered, a strong brand is built on trust, innovation, and consistency across channels. From opti-channel commerce to AI-driven personalisation, every interaction should reinforce the brand’s value, guiding prospects and customers through a frictionless journey. Digital branding isn’t static; it evolves with user behaviour, leveraging real-time insights, predictive analytics, and adaptive content to stay relevant. The fusion of branding and digital experience isn’t just a strategy—it’s a commitment to continuous engagement, positioning companies not just as suppliers, but as trusted digital partners.
Advisory
In the ever-evolving landscape of digital, advisory and consultancy services are not just about giving advice—they are about engineering evolution. In high-tech and manufacturing, where complexity meets precision, a strong digital strategy is the difference between staying ahead or falling behind. True digital consultancy goes beyond surface-level optimisations; it delves into the architecture of business models, the integration of AI-driven decision-making, and the seamless convergence of data, platforms, and people. Whether it’s replatforming to a headless commerce structure, implementing industrial business intelligence, or navigating the shift to smart manufacturing solutions, the right consultancy partner doesn’t just recommend change—they architect transformation. At TRIMM, we embrace digital evolution as a mindset, ensuring that every strategic move is sustainable, scalable, and aligned with long-term business objectives.