Video
The power of video
A digital strategy depends strongly on effective content. Appealing your target group with the right content ensures that your goals can be achieved. Textual content can be used for this, of course, but online video is also a excellent tool to enrich your content. Our content specialists at TRIMM are specialized in creating smart applications with video and animations, to support your digital strategy.
What can video do for your website?
SEO optimization
According to recent trends, the search for videos is increasing. Well-optimized videos contribute to your website’s findability in Google.
Attention
The richer and more relevant the content is, the more attention a user puts to it, and that is desirable.
Interaction
Research shows that users are about 10 times more likely to watch, comment and share videos than they would do with other types of content.
Higher retention
Over two third of people who watch a video, watch more than 75% of the video. Video is a good way to hold people’s attention. Storytelling makes the difference. Video is an effective tool, especially for complex messages.
Higher conversion
Over 50% of marketing professionals indicate that video is the type of content that yields the best return on investment (ROI).
Mobile friendly
Users who visit your website on a mobile device expect to-the-point content and do not want to scroll through entire pages. A video is the ideal way to serve these mobile visitors.
In recent years I have regularly worked on beautiful productions with TRIMM. We've produced interviews, recordings on location and inspiring animations. A few words are sufficient for them to convert initial thoughts into motion graphics.
PETRA BEEKMANS, NEXPERIA
Corporate videos, documentaries and working-at-TRIMM videos
As a marketer, you can use video to reach your target audience in the right way. You can think of the following video formats:
Corporate videos, documentaries and working-at-TRIMM videos
With these kinds of video it's easy to tell the your coporate, brand or product story. Also, very suitable to use in recruitment campaigns.
Explanimations, instructional videos or how-to videos
Explanimations, instruction videos or a how-to video is very supportive to support convenient to support explaining complex products and processes.
360 degree videos
Users can determine their own position themselves: perfect to use as an eye catcher at conferences.
Corporate videos
We create corporate videos for our customers. These can be used as digital business cards. Video serves as a good first impression for potential customers and literally provides a good organizational image.
Animations
An animation is an effective way to explain a complex message in a nice way to your audience. We can create custom made, clear and appealing infographics and explanimations: completely on brand or a bit loose.
Video for labor market communication
The challenge with recruitment campaigns and labor market communication is in propagating the right corporate culture. A working at… video is an effective way to let employees have their say and to convince future colleagues. For our own campaigns, we created recruitment videos and we presented our colleagues in a very personal way.