ONLINE EVENT

ONLINE EVENT FOR DSM NOT ONLY RESULTED IN NEW LEADS, BUT ALSO IN RELEVANT INSIGHTS

Create an impact, improve efficiency en reduce cost; the mantra every B2B marketer is currently confronted with. DSM chose to respond by organizing an online event that would offer a consistent experience to viewers all over the world. The TRIMM event platform was ready for it and offered DSM a much-praised event that proved a commercial success.

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CLIENT

DSM Engineering plastics

Technologies

Streaming platform
Event registration software

DELIVERABLES

DSM online event platform

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The Challenge

A uniform experience across the world

Through multiple live streams and pre-recorded video feeds, visitors have access to outstanding content, direct connections with keynote speakers and interaction with other visitors, all from the comfort of their offices or homes. Saving time and reducing costs without compromising the experience of a live event.

The logistical challenge for DSM was mainly to ensure the uniformly of the content experience. Videos and presentations were delivered from all over the world. By working with a brand book and detailed work instructions, we succeeded in creating a seamless brand experience.

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The result

An event that brought praise and commercial outcomes to DSM

The visitors praised the quality of the speakers, the level of the content, the topics and the accessibility of the navigation during the event.

The results were everything we had hoped for: 500 registrations, 300 new leads identified, direct connection with visitors, and tremendous thought leadership visibility in the market. Enough prove for DSM management to now use the platform for an online event in Europe.

Michael Kriek, DSM Engineering Plastics

Results

Paint me a picture of a lead machine

500+ participants

A 100% Online Event with 3 live streams by 25 speakers

70% More Qualified Leads

Leads from 220 companies

Background

A platform that scales with every challenge

Our platform is scalable in a way it can be used for any size online event. By simply adding tools such as chat, video conferencing, polling and social media, other media channels can be quickly opened up. Not only trade shows but also product launches, annual reports and entertainment could be offered through the online event platform. This makes it a relatively low cost and high impact communication and marketing solution for any business.

CURIOUS HOW WE CAN ASSIST YOU?

Do you want to know more about DSM, the project, or about TRIMM? Please contact us.

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