B2B Branding
Branding for B2B: from positioning to identity
At TRIMM we are aware of the power of a strong and distinctive brand. Our customers often operate in competitive branches, and in these branches customer- and brand experience makes a big difference. By giving appropriate attention to the branding of our clients, we contribute to their brand.
We distinguish ourselves through our detailed knowledge and expertise on the subject of B2B marketing and B2B branding. In these markets, it’s very important to position yourself with a powerful branding strategy. Your branding strategy should always match the values of your company.
Together with our clients, we create a fitting brand strategy/brand development. From positioning to complete identity, and from brand name to developing the complete digital landscape: we can develop your brand: from start to finish!
Cases
What are your core values?
The power of a brand is shaped by the sum of communication outings and activities. These need to match the basic values of your company/brand. Also, the translation of these values to online and offline communication outings must be consistent, the goal is to communicate your brand to your target audiences in a consistent way. This way you can utilize the full potential of your brand.
An overview of our expertise;
Our method:
We use an ‘’open’’ process with our clients, this means that we build the brand together with our clients. We involve our clients or the core team in the creative process, in which we build a brand in a phased process: from strategy to (graphic) design.
In this process we go through the following phases:
1. UNDERSTAND
First, we gain as much insight into the company as possible: the mission, vision, (internal and external) culture, and the ambitions of our client. We also research the image the company has with its clients. Does the image that customers have of our client match the image they have about themselves? And does the client already reach their wanted target audience?
We retrieve this information in a few various ways:
- Branding workshop(s)
- Strategical workshop(s)
- Internal and external research
POSITIONING
With all the insights that we collected in the steps before we will formulate a clear description that explains what your brand/company stands for. From this description, we will position your organization in the market.
BRAND VALUES
Doing research will also help you figure out what your brand stands for. This helps to translate the human values of the brand to a fitting strategy and to translate this to a concrete plan.
2. DESIGN PHASE
As soon as the strategy stands, all of this input will form a frame in which the brand identity is formed. This process consists of 3 steps:
SKETCHING PHASE
In the sketch phase, the basis of the brand identity will be formed. We do this based on the positioning, the brand values, and the current reputation of the brand. We make these sketches together and in consultation with the clients, we also make sure that there is space for feedback and additions.
FOCUS PHASE & BRANDING KIT
In this phase adjustments and refinements are applied, based on the received feedback, to get to a final design.
Subsequently, we will make a complete branding kit, from logo to color- and typography. These are the most important element in a basic branding book. After we executed this, we once again share the results with our client to collect feedback and points of attention.
DEFINITION PHASE
In this phase we will define the chosen identity, this will form the base needed to create marketing- and communication outings that are consistent with the developed branding strategy.
3. ELABORATION PHASE
As soon as the foundation for the brand stand, there is a base that will form the further development of the brand.
Similar challenge? Schedule a discovery meeting.
You can contact Adam Butler through the form below, or through the following number 053 4800480
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